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This is a presentation that I was proud of just due to my passion and admiration of the clothing brand Levi's. This is an integrated marketing campaign that I created for the brand Levi's in a Advertising Design course. The premise for the campaign was to design different advertisements on different mediums and platforms, and also create an event for the brand. The event that I created was a pop-event for people to come personalize their Levi's at a store. I stayed very true to the Levi's position as a brand and tried to stress the high quality provided by Levi's, while encouraging the individuality that Levi's also encourages.
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